What is Sensory Marketing? The Trend That Makes You Hungry
Did you notice how brands are making us HUNGRY for their
brand using FOOD?
Welcome to the new age of marketing—sensory marketing—where brands don’t just tell you about their products; they make you feel them.
Brands are no longer just something we see—they’re something we feel. And if they’re doing it right, they’re something we can practically taste.
Imagine scrolling through social media or visiting a store, and something about a brand just clicks—so much so that you almost feel like tasting it! This isn’t just clever design; it’s intentional, crafted sensory marketing, transforming the way we interact with products.
What Is Sensory Marketing?
Sensory marketing is all about engaging our five senses to create memorable, impactful brand experiences. It goes beyond the visuals—although eye-catching design is a big part of it—and taps into the sights, sounds, textures, scents, and even flavors that connect us deeply to a brand. It's an approach where the goal is to evoke a sensory response so strong that it almost makes you want to taste, smell, or feel the product.
Brands in beauty, fashion, and wellness are leading the way, creating a unique space where their imagery, packaging, and storytelling activate that “wow” feeling. The result? We’re irresistibly drawn in, sometimes even hungry for it. It’s marketing so good, you almost want to eat it!
→ Rhode Cosmetics - uses a fun, sensory approach by creating products that give your skin a glossy, “donut glaze” look.
→ NYX Professional Makeup - has taken sensory marketing to the next level with their new Fat Oil flavors. With unique shades like Pickle Juice, Cheesy Spicy Ramen, and Olive Oil Ice Cream, these products play on flavor and texture.
→ Sol de Janeiro —fragrance line smells so delicious and sweet, that it’s almost good enough to eat.
We call this powerful sensory strategy “Graphic Physicality”—a style where brand visuals are crafted to feel so vivid and engaging that they almost seem real. This approach involves using colors, textures, and designs that give a sense of depth and substance, making flat images appear three-dimensional. The goal is to create such a lifelike effect that you can almost imagine touching, smelling, or even tasting the product right through the screen.
Read more about this concept in our article → Top 10 Graphic Design Trends in 2025
Why Sensory Marketing Is the Future
In today’s world of visual overload, sensory marketing helps brands stand out. It’s more than a trend; it’s a way for brands to create real connections by triggering emotions and memories through sensory appeal. This approach is becoming one of the defining elements of brand identity, and it’s shaping up to be a major trend in 2025.
Check out our blog for more insights! ⭐️
